Over time, sponsors might find other content creators to sell their merchandise or services if their initial influencer fails to produce results.Written by: Hrishikesh Pardeshi, Founder at Flexiple, buildd & Remote Tools. "This can be a problem, especially when a platform like TikTok sells itself as a space for sharing ideas. That could even create real-world consequences for those making a living on the platform.įinally, TikTok might experience a cultural shift where certain voices might be censored because their comments do not fit the established norms, suggested Kirschner. Moreover, some content producers might lose real income due to a wave of private dislikes of which they might not be aware. It is currently unclear how TikTok will respond to these cases." "Furthermore, some controversial content may receive mixed responses, such as having a similar count of likes and dislikes. "The content that is deemed 'inauthentic' could lose steam, because they may experience less online traffic due to the influx of dislikes," said Kirschner. As York suggested, it is about removing bad actors (trolls) from the platform – and possibly without a massive response that takes away from the actual video's content. The short answer is that it can allow commenters to voice a concern without creating further drama. This brings us back to what a dislike button, where the actual "dislikes" aren't seen, actually does. It's a great, low-lift opportunity for TikTok to advance frequent and rapid feature development and improvement." "When feedback is analyzed and responded to correctly, it provides a better experience for everyone, and with simple, single-click feedback baked into a platform like this, it makes it easy and natural for users as compared to soliciting feedback outside of the app experience. "The data collected could also continue to elevate TikTok as a rapidly expanding, leading marketing platform by not only giving users more of what they want to see, but also by helping marketers understand what it is they want to see, or rather what it is not," Suwyn continued. The dislike button could also lead to improvements as obvious as tweaking TikTok's algorithm so users see less of what they are not interested in, to less obvious features such as how users might be able to interact with content and other users, said Suwyn. Feedback is an integral part of this process that allows product development teams to identify areas for improvement and prioritize new features, and we all love new features," explained Nick Suwyn, CEO and co-founder of Promineo Tech. Building products, especially software, is an iterative art. "While adding a dislike button clearly improves TikTok's ability to provide a better user experience through content moderation, it could also pave the way for new feature development based on dislike patterns. Clearly, the company didn't rush in with a new feature but explored how it could be best utilized. TikTok has been reportedly working on the functionality since 2020, only rolling it out slowly earlier this year. "Downvoting comments is an easy crowdsourced way to remove bad actors from the platform – one troll at a time."īeyond what the dislike button does, the method in which it is being employed is also notable. Dustin York, associate professor of communication at Maryville University. "Downvoting on TikTok, and most other social media, serve simply as a moderation tool rather than any change to content that is served up on algorithms, which I find most people assume is the purpose," added Dr. The dislike button is proactive, and the reporting function is reactive," Kirschner continued. "The dislike button is a progressive response that will likely shape content over time whereas, the reporting function is immediate.
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